WHY WE INVESTED: The team from Out of Milk bootstrapped their way to building one of the leading mobile shopping applications. The user generated content they are capturing has the potential to give brands and retailers an unprecedented amount of insight into the consumer behavior in the grocery vertical, one where consumers spend over $500 billion annually.
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TEAM
Marvin Paul, Paul Sheaffer, Chase Sheaffer
HEADQUARTERS
San Francisco, CA
FOUNDED
2011
CO-INVESTORS
Horizon Partners
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Out of Milk is a mobile shopping application that allows consumers to create shopping lists, manage their pantry inventory, and create to do lists all in one place. The application also allows users to share their shopping activities with their friends and family.
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