WHY WE INVESTED: The team behind MOAT previously built Right Media into a market leading ad-tech company that Yahoo! acquired for $850 million. With MOAT, they’re creating a new technology platform that helps brand marketers better understand consumer attention and engagement in the $25 billion display ad market.
TEAM
Jonah Goodhart, Noah Goodhart, Mike Walrath

HEADQUARTERS
New York, NY

FOUNDED
2010

CO-INVESTORS
SV Angel, VastVC, Lerer Ventures, First Round Capital, Mayfield, Angels
MOAT is an advertising technology company that is creating new ways to measure the effectiveness of online display ads. The company currently operates a display advertisement search engine and a brand analytics platform to help advertisers test and optimize their online display ad campaigns.