	WHY WE INVESTED: The team behind MOAT previously built Right Media into a market leading ad-tech company that Yahoo! acquired for $850 million. With MOAT, they’re creating a new technology platform that helps brand marketers better understand consumer attention and engagement in the $25 billion display ad market.
TEAM Jonah Goodhart, Noah Goodhart, Mike Walrath HEADQUARTERS New York, NY FOUNDED 2010 CO-INVESTORS SV Angel, VastVC, Lerer Ventures, First Round Capital, Mayfield, Angels	MOAT is an advertising technology company that is creating new ways to measure the effectiveness of online display ads. The company currently operates a display advertisement search engine and a brand analytics platform to help advertisers test and optimize their online display ad campaigns.