WHY WE INVESTED: Companies spend billions each year across both online and offline marketing channels, but often have difficulty understanding if they have the right spend allocation across each channel. By using Convertro’s media attribution platform, companies can measure customer-initiated interactions so they can make informed marketing spend decisions.
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TEAM
Jeff Zwelling, David Feldman, David Perez, Gary Gurevich
HEADQUARTERS
Los Angeles, CA
FOUNDED
2010
CO-INVESTORS
Bessemer Venture Partners
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Convertro is a marketing attribution analytics company that gives marketers unprecedented transparency into the effectiveness of spend across their various marketing channels by tracking more customer-initiated marketing interactions than possible with traditional cookie-based approaches.
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