WHY WE INVESTED: The team behind MOAT previously built Right Media into a market leading ad-tech company that Yahoo! acquired for $850 million. With MOAT, they’re creating a new technology platform that helps brand marketers better understand consumer attention and engagement in the $25 billion display ad market.
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TEAM
Jonah Goodhart, Noah Goodhart, Mike Walrath
HEADQUARTERS
New York, NY
FOUNDED
2010
CO-INVESTORS
SV Angel, VastVC, Lerer Ventures, First Round Capital, Mayfield, Angels
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MOAT is an advertising technology company that is creating new ways to measure the effectiveness of online display ads. The company currently operates a display advertisement search engine and a brand analytics platform to help advertisers test and optimize their online display ad campaigns.
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